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About

Learn more about Potentialist Advisors.

Hi, I'm Joe!

Joe Rosenbaum

Leadership and Performance Strategist

With 25 years of experience as an HR executive, I've had the privilege of building HR departments from the ground up and working closely with CEOs, CFOs, and other C-suite executives. Collaborating with talented entrepreneurs has been an exciting and fulfilling journey, and it has deepened my commitment to leadership and helping others excel.

Throughout my career in the corporate world, I've witnessed the highs and lows, the stress and anxiety that executives face. I’ve experienced success and failure. I’ve been bullied and called a zero. There was a time when I would arrive at the office and stop in the restroom to throw up before heading to my desk. That was certainly not part of the dreams I had about my life and career earlier on.

So, I started working with a therapist and began to truly understand how I became who I was. I also started working with a coach. Initially, I thought they would help me with my career, but that’s not at all how it went. My coach took me deep and wide, helping me recognize and manage the things that dragged me down (mostly myself). Everything started changing. I stopped throwing up. I stopped drinking. I lost 130 lbs.

Mostly, I stopped grinding it out every day and started doing things on purpose. I took control of my thoughts, my feelings, and focused on what I wanted from life. And I couldn’t have done that without a coach who kicked my ass and wouldn’t let me off the hook. That’s how coaching changed my life.

Testimonials From Our Previous Clients

I highly recommend Joe. I had the benefit of working with him. He brings years of executive experience to his life coaching that is near impossible to find with others in the industry. Caveat Emptor: Get ready to grow as a professional and as a person! I found that Joe’s depth of insight and his ability to quickly identify areas of opportunity, sets him apart from the many coaches out who may substitute key listening skills with nondescript guidance.

Jeff G.
Strategic Marketing

I've had the pleasure of working with Joe for a few months and in that short time, I've found his insights, observations, and career advice on target and extremely helpful as I move into the later stages of my career. He listens, he challenges you, and he cares. I'm so grateful for his guidance and his experience is a fantastic resource when you're considering your next step. Thank you Joe!

Aaron L.
Enterprise Sales

Working with Joe is a breath of fresh air. He creates an environment of non judgement, while still helping you navigate emotionally charged professional situations and transitions. I feel so much more equipped to trust my own decision making as I navigate my career.

Lauren E.
VP Legal

Joe is a multi-faceted executive and leader, and has a unique ability to understand how people, process and strategy converge to create tremendous value. He was my trusted partner for years while we navigated both the wins and challenges of running a dynamic organization. His insights were invaluable and felt across our entire company.

Scott K.
Chief Financial Officer

Previous Achievements

I have had an honor to help and work with many clients from different industries.

Developed HR functions from the ground up at 4 companies
Advised and coached over 50 senior executives

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Whether you're leading teams at the top or building a career you love, the right support can change everything. Invest in your growth, gain clarity, and move forward with confidence — wherever you are on your journey.